This is the high-street fashion retailer’s 5th outlet in the Delhi-NCR. The brand plans to expand to over 13 stores by end of this year.
Overcast skies and a cool breeze made for a pleasant Friday. For H&M (Hennes & Mauritz) it couldn’t have been a better day to set up another shop, literally.
The Swede fashion retailer opened its fifth store in the National Capital Region (NCR) to a full house. Located in the heart of the city, Connaught Place or CP, the outlet was thronged by excited shoppers not just from Delhi but also from across the country.
Shanu Lodha, an H&M loyalist, had travelled from Udaipur only for the launch and was gushing over the collection. “I am so excited about this store. I have come specially for this. H&M and Marks and Spencer are my favourite brands and the collection has made the trip worthwhile.”
Lodha was not the only one to have travelled for the opening act.
Amritsar-based graphic designer Apoorva Nevtia stopped at CP. “I was happy to see that an H&M store had opened here. Normally we would have to go to Saket or Vasant Kunj but as CP is central, it is so much simpler to have all the brands here.”
Spread across 28,000 square feet at the recently-renovated The Connaught High Street, the store has been designed keeping in sync with the vicinity’s colonial character and vintage history, and blends fashion with the heritage of CP seamlessly.
It is also offering a special opening week discount of 50 per cent on selected items. That itself, had won some fans on Day 1!
Chaaru Negi, a student of Delhi University, said, “I am so excited that the store has finally opened in CP. The location is central and so accessible.”
The retail brand, which has nine stores across the country, is looking at increasing the count to 13. It also plans new stores in Mumbai (Inorbit Mall in Malad), Pune (Westend Mall) and Chennai (Express Avenue).
But in an age of online shopping, will this work?
“We know that shopping is an experience for many people and hence we are concentrating on expanding our physical outreach. While e-retail is not off the cards, for now we’d like to be able to offer the complete shopping experience with our stores across the country,” Dhatri Bhatt, Head – PR, H&M, who was present at the store, said.
Ganga Pant, a chef from Bareilly, had also come down to Delhi for the store’s launch. Talking to ET.com, he said: “The men’s collection is really vast and sorts all my purposes, from casuals to formals. While I do shop online, brands like H&M aren’t available for online shopping, which is why the occasional trip here to shop, is very important for me.”