China is new hub for Indian Handicraft Products

In What’s Happening in Retail by Elargirindia0 Comments

Indian Handicrafts is increasing its presence in China Market with China demanding more of metal –based craft and printed items. Handicrafts exports are likely to more than double from 308 Crore in FY15 to 650 Crore in FY16. At a time when Chinese imports have flooded the Indian market, India is managing to push its handicraft there in much bigger numbers.

Rakesh Kumar, Executive Director, Export Promotion Council for Handicrafts said, “China is taking a lot of interest in our handicrafts because this is a dying craft there and it is also facing higher labour costs”. Cost of labour is making it difficult for local producers to meet the demand there.

Earlier, the Chinese would buy home and furnishing related products but now they are also buying products with high end embroidery and tie & dye work.

Kumar said that more than 90 Chinese buyers placed orders worth 200 Crore at the recent IHGF which is Asia’s
largest fair for handicrafts and gifts. The number of Chinese buyers was almost half in the previous fair.
While the US and EU have been the major destinations for Indian handicraft exports accounting for almost 65% of the total, China is among the other new markets that are keen on Indian handicrafts. Israel, Colombia, Uruguay and Chile too have evinced interest in sourcing handmade items from India.

Finding new markets has become essential for India as it faces intense competition from its South Asian neighbors. It competes with Malaysia and Vietnam in wooden handicraft and Korea in metal handicraft. Bangladesh is a competitor in jute while it takes on Pakistan on stonework and the Philippines on items made of bamboo.

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