MobiKwik ties up with dairy firm Verka for digital payments

In What’s Happening in Retail by Elargirindia0 Comments

Mobile wallet player MobiKwik has tied up with dairy firm Verka to facilitate cashless payments at 525 retail outlets across Punjab. Verka is Punjab-based flagship brand of the Punjab State Cooperative Milk Producers’ Federation Ltd popularly known as MILKFED. It is a leading dairy player in Punjab with 75 per cent share of the organised market. The company has over 525 outlets in the state.

MobiKwik Chief Business Officer Vineet Singh said, “The tie-up will help customers in making cashless payments using MobiKwik at 525 Verka outlets across the state. Driven by the ambition to enable a less cash society in Punjab, we at MobiKwik are proud to extend our cashless digital payments to the city’s lead milk cooperative, Verka. Across the state, users can pay cashless using MobiKwik from today”

MobiKwik had earlier tied up with dairy major Amul and is powering over 7,000 Amul-owned outlets and 3 lakh multi-branded outlets across the country.

Source: http://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/mobikwik-ties-up-with-dairy-firm-verka-for-digital-payments/57557226

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