The Spanish fast-fashion brand and the world’s largest fashion retailer, Zara will start selling online in India—one of the world’s fastest growing market for e-commerce. Zara is one of the fastest growing apparel and lifestyle brands in India and had a revenue of INR 842.57 crores in the year to 31 March 2016, up 17% from the previous year.
Inditex, which owns popular fashion brands such as Zara and Massimo Dutti, entered the Indian market in 2010 through a joint venture—Inditex Trent Retail India Pvt Ltd—with the Tata Group’s hypermarket and department stores firm and has so far opened 21 outlets across eight cities in India. Globally Inditex operates 7,200 stores.
Inditex, or Industria de Diseño Textil SA, in its results (global) statement for the year ended 31 January 2017, said, “In 2017, Zara expects to launch online sales in India”. To be sure, Zara started leveraging the online sales route only in March this year in just two countries — Singapore and Malaysia. It will start selling online in Thailand and Vietnam in next few weeks, the company said in the statement.
Zara’s plans to tap the online channel in India will expand the brand’s presence beyond the eight cities it is present in currently. Smaller cities and semi-rural areas are seen to be the next growth driver for e-commerce companies.
Zara’s rival US apparel retailer Gap Inc, which entered India in May 2015, started selling online in India a few months ago. Forever21, another American retailer, also sells through various online marketplaces in this market.