Ralph Lauren may enter India with Aditya Birla Fashion

In What’s Happening in Retail by Elargirindia0 Comments

Ralph Lauren, premium US lifestyle product company, was founded 50 years ago. The company is in an advanced stage of negotiations with Aditya Birla Fashion and Retail for an Indian debut through the franchisee route. Its first store in India is likely to open in the Emporio at Chanakyapuri in New Delhi’s diplomatic enclave. The property earmarked to be Ralph Lauren’s beachhead in India is owned by realty major DLF.

Ralph Lauren designs, markets, and distributes apparel, accessories, fragrances, and home furnishings. The company’s products are sold under a wide range of brands, and its operations include retails, product licenses, and wholesale supplies.

As per a spokesperson, “The Aditya Birla Group is in an advance stage of discussions with Ralph Lauren, and the store should be up in the next 7-8 months.”

Source: http://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/ralph-lauren-may-walk-the-india-ramp-with-aditya-birla-fashion/57725321

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