Nykaa, a multi-brand e-commerce beauty platform, has launched its first brick and mortar store in Mumbai at Infiniti Mall. The company has aimed to open 30 offline stores across India by 2020, with Omni-channel approach to beauty retail. The store features brands including Estée Lauder, Clinique, L’Occitane, Ciaté, L.A. Girl among others. Nykaa said, it has a current run rate of 400 crore offering over 650 brands and 60,000 products Since its launch in 2012.
Falguni Nayar, CEO and founder, Nykaa said, “The omni-channel route is a logical extension in order to offer our customers a seamless shopping experience. Each piece of the consumer’s experience is enhanced by consistently offering products digitally, in-store and through the Nykaa app with innovations like product consultations, exclusive offers, tutorials and much more.”