Tata group’s multi-brand phygital e-commerce platform, TataCLiQ.com has launched a first of its kind photography store called ‘Shutterbug Lounge’, which will feature the best camera brands for sale.
Customers can order online on TataCLiQ and get the items home-delivered, or pick them up at designated stores, a model the company calls “phygital”, a combination of physical and digital.
The lounge promises to be a one-stop shop for the best-in-class DSLR, lenses, external flashes, camera bags and all other essential accessories. To ensure hassle-free phygital services for the consumers, there will be a seamless integration of TataCLiQ.com and Croma stores..
Speaking on the launch, Vikas Purohit, chief operating officer, TataCLiQ.com, said, “We entered the e-commerce market with an aim to provide a brand-forward experience for the high-involvement purchases. Offering such as the Shutterbug Lounge is an attempt to reach out to serious photography enthusiasts in the country and present complete imaging solutions and not just a large selection of photography products to them. In the long run, we want to make TataCLiQ.com the destination that appeals to every brand-loving consumer.”